THE HELP YOU NEED FROM THE PEOPLE YOUR FRIENDS USE AND TRUST
LIKE A TINY CAVALRY, AT YOUR BECK AND CALL. Made up of the people you trust. The people you trust to pick up your kids, brush the dog's teeth and prep meals when you're running late. Someone to let the handyman in and supervise the work when you can't be there. Someone who can help you organize that closet - you know the one - the one that makes you feel a bit queasy every time you walk past. It's the aggregate of all that is awesome, vetted, recommended and useful to the working parent (aka the backup support you fantasize about) - now on-demand.